Inevitable Sales Promotion

Inevitable Sales Promotion

The beauty of trying to pick a message or lesson from anything & everything at times goes a long way in shaping the personality, to an extent that nothing seems to ever have been in existence without a deep meaningful lesson in it.

Condom decoration at the cash counters!

I am sure after reading the article next time whenever you are at the cash counter, you will recall the analysis.

As it is, the application of the said product is so peculiar in its nature, that no matter whatever variety it may be there is little or no change in the experience. 

So the point here is that while the product is being used for entirely a different purpose, the innovation, marketing, promotions are top notch.

Innovations in the product line is a marketing & branding strategy that stands alone in its place so significantly that nothing can ever come close to it, and it always has its effect & impact.

Likewise, in today's time, irrespective of whatever segment, product it may be, if there are no proper innovative marketing strategies attached to it, then the obtainable realization of the business may remain a dream. 

Following could be the takeaways from the Condom Study:

A) Every product & its applications by large may remain the same at its core, so if innovation isn't added into the marketing & branding of the product then, the business is likely to remain as usual.

B) Try to study the cars, the engine, & body frame remains the same for decades, but the features keep changing every couple of years.

C) Human psychology looks for new, different & not necessarily better or good, that is what is being optimized by the Condoms. 

D) So let the  Ice Cream inside the cup be the same for decades, don't joke with its flavor, but don't hesitate to keep changing the artwork of the cups, & lids, the quality must prevail irrespectively.

E) Let the packaging become completely new & different with the same product inside, so the experience of the consumers isn't changing at its core as they may have known the brand, but the changed, new or improved packaging might become appealing for them to make a quick decision.

F) Humans are curious & creative by nature, it's in our DNA, at times the most astonishing breakthrough might come from an end user or anyone outside the R & D team, a system must be in place with every business that may make it possible & easy for innovative ideas to flow in.

G) No idea or suggestion might ever be unimportant, it might only be ahead or behind in priority, so nothing must be ever rejected before proper analysis.

H) Copy your competitors & make it better, there is no need to go back in time & reinvent the wheel over & over again, if someone is already doing it, add your experience, knowledge, creativity & R & D initiatives to make it better or different.

I) If it worked well, & they now the competitors used your pattern to make their own better, once again use their better version to make yours even better, deploy Kizan effectively & unapologetically.

J) Some innovative initiatives will not work or give the desired results, take bow at the customers & go back to the drawing board & come back with a changed theme & go full blast.

K) Study your sales patterns, mark the trends when they were highest & pull out the KSPs that you were running then, replicate them with improved versions & added innovations.

L) Likewise, take note when the sales dropped or shifted for your products, get an intelligence report on what your competitors are doing right, or maybe what is that you are not doing right.

M) Invention of lipsticks was made to give the lips that enhancement, taste was added to it as a marketing strategy, it can work, yes but then these tastes have its flavors that it may be acceptable, even though it might be used by some end users the taste of tobacco or wine will not work, have a clear distinction on the innovative initiates that are being considered.

N) The only brand that will remain on the mind of generations to come will be the one that has remained invested in positioning their products with persistent innovative branding & marketing.

O) Always remember the story of these Condoms, Products basic applications may not get reengineered in decades, but how they are packaged & presented, marketed & branded makes it to sale irrespective of recessions, inflations or any other adversaries. 

Innovative Sales Promotions will always make the kill! 

Good Luck to the innovative thinkers in various industries!